Max Steel

Max Steel
Owner	Mattel
Years	1999–2012, 2013-2022
Films and television
Animated series	Max Steel (2000) Max Steel Turbo Missions Max Steel (2013)
Direct-to-video	Endangered Species Forces of Nature Countdown Dark Rival Bio Crisis The Mutant Menace The Toxic Legion Makino's Revenge Monstrous Alliance
Miscellaneous
Toy(s)	Action figures
Official website
mattel.com/max-steel

Max Steel was an American media franchise produced and owned by the multinational company Mattel. Originally released as a line of action figures marketed from 1999 to 2022, the Max Steel name has expanded to live-action movies, animated series, and video games.

The original figures based on the first TV series were similar to the original 12-inch G.I. Joe toys, consisting almost entirely of different versions of Max Steel, the main character, and one or two of his enemies, a couple of vehicles and two or three special packages.^[1] The original toy series ran from 1999–2012. At the end of that period, was substituted by a different series of toys with the same brand name, but with a change in quality and design intended to tie into the companion TV series in 2013. The 2013 line did not exhibit 1/6 scale of the original and reduced the number of articulations and action features of the figures.

Max Steel was simultaneously developed into an animated series of the same name, which originally aired from February 25, 2000, to January 15, 2002, followed by nine direct-to-video animated films, being released annually from 2004 to 2012. A reboot aired on Disney XD in the United States,^[2][3] where it had premiered on April 1, 2013.^[4]