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Media Prima

Media Prima Berhad
FormerlyProfitune Berhad (2001–2002)
Company typePublic limited company
MYX: 4502
ISINMYL4502OO000
Industry
Founded
  • 8 October 2001 (2001-10-08) (as Profitune)
  • 6 October 2002 (2002-10-06) (as Media Prima)
HeadquartersThe New Straits Times Press
Balai Berita, Bangsar, Kuala Lumpur, Malaysia
Radio and Television
Sri Pentas, Petaling Jaya, Selangor, Malaysia
Key people
  • Datuk (Dr) Syed Hussian bin Syed Junid
  • (Chairman)
  • Rafiq Razali
  • (Group Managing Director)
RevenueIncrease RM 8.81 billion[1]
Increase RM 95.7 million[1]
Owner
Number of employees
5,384 (December 2022)
Divisions• Television: TV3, NTV7, 8TV, TV9, Wow Shop
• Radio: Eight FM, Kool 101, Fly FM, Hot FM, Molek FM
• Other divisions: Audio+, The New Straits Times Press, Primeworks Studios, Big Tree, REV Media Group, Tonton
Websitewww.mediaprima.com.my

Media Prima Berhad (doing business as Media Prima and stylized in lowercase title), also abbreviated as MPB, is a Malaysian media company based in Petaling Jaya, Selangor.[2][3][4] It is the largest media and entertainment conglomerate in Malaysia with business interests in television, print, radio, out-of-home advertising, content creation and digital media. Media Prima employs over 5,000 staffs in total, of whom approximately 1,300 are in private-sector broadcasting. The company forms half of the mass media duopoly in the country along with Astro.[5]

Originally established in 2001 as Profitune Berhad, the company changed to its present name in 2002[6] and began operations a year later after the demerger of Malaysian Resources Corporation Berhad's (MRCB) media assets. The company operates four television channels — TV3, NTV7, 8TV and TV9 and also five radio stations – Kool 101, Fly FM, Eight FM, Hot FM and Molek FM. Media Prima is also the owner of the New Straits Times Press, Malaysia's largest newspaper publisher with three national news brands – the New Straits Times, Berita Harian and Harian Metro.

Primeworks Studios, Media Prima's commercial subsidiary, responsible in produces, distributes and sells Media Prima TV networks' programs as well as helps to generate funding for content provision and also distributes TV3's online news service, Buletin TV3. The company currently ranks third in Malaysia in digital reach following the 2017 acquisition of REV Asia Holdings, one of Southeast Asia's leading digital media groups.[7] In 2018, Media Prima became the number one choice for mobile content ahead of Google and Facebook.[8]

  1. ^ a b Asila Jalil (22 February 2023). "Media Prima posts second consecutive 12-month profit as revenue edges close to RM30bil". New Straits Times. Retrieved 25 July 2023.
  2. ^ "Media Prima syarikat media tersenarai terbesar". Berita Harian. 3 September 2003. Retrieved 3 February 2020.
  3. ^ "Syarikat media terbesar". Harian Metro. 3 September 2003. Retrieved 3 February 2020.
  4. ^ Joyce Goh (24 March 2022). "Cover Story: Building an integrated Media Prima". The Edge Malaysia. Retrieved 28 February 2023.
  5. ^ National Studies on Assessing the Economic Contribution of the Copyright-based Industries. World Intellectual Property Organization. 2014. pp. 159–160. ISBN 9789280520224. Retrieved 16 April 2020. There are two relatively large integrated media investment groups that carry out commercial broadcasting, i.e. Media Prima Berhad (MPB) and ASTRO All Asia Networks Plc (ASTRO). Both media groups compete for a relatively small but growing domestic market and both have ventured into the international market for broadcasting and entertainment.
  6. ^ "SC Yes to revamp plans". Business Times. 16 October 2002. Retrieved 5 February 2022. The SC also approved the application for exemption from the obligation to undertake a mandatory offer on the remaining voting shares in The New Straits Times Press (M) Bhd by Media Prima Bhd (formerly known as Profitune Bhd).
  7. ^ Zarina Zakariah (22 February 2018). "Media Prima on path to become leading digital-first content and commerce company". New Straits Times. Retrieved 25 July 2018.
  8. ^ "Media Prima beats Google & Facebook as Malaysia's most popular choice for mobile content". NST Business. New Straits Times. 30 January 2019. Retrieved 25 July 2019.

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