Media monitoring

Media monitoring is the activity of monitoring the output of the print, online and broadcast media.^[1] It is based on analyzing a diverse range of media platforms in order to identify trends that can be used for a variety of reasons such as political, commercial and scientific purposes.

It can be conducted in a systematic way by comparing the content presented in the media with external sources, in an attempt of fact-checking, or in a less formal and time demanding manner by independent groups and media critics that aim to check the quality of what is available on the media, especially related to press freedom and focusing on the concept of responsibilizing the media organizations. In general, media monitoring focuses on developing insights, in various fields, of what is actually occurring while finding the balance to not overanalyze certain factors.^[2]