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A media proprietor, also called a media executive, media mogul or media tycoon, is an entrepreneur who controls any means of public or commercial mass media, through the personal ownership or holding of a dominant position within a media conglomerate or enterprise. Those with significant control of a large media-based forum may also be called a business magnate. Since the advent of social media, influencers and entertainers who have garnered large followings on platforms have also been considered media proprietors.