E-commerce |
---|
Digital content |
Retail goods and services |
Online shopping |
Mobile commerce |
Customer service |
E-procurement |
Purchase-to-pay |
Super-apps |
Mobile ticketing is the process whereby customers order, pay for, obtain, and validate tickets using mobile phones. A mobile ticket contains a verification unique to the holder's phone. Mobile tickets reduce the production and distribution costs associated with paper-based ticketing for operators by transferring the burden to the customer,[1] who is required to contribute the cost of the physical device (smartphone) and internet access to the process.[2] As a result of these prerequisites, and in contrast to paper-based systems, mobile ticketing does not follow the principles of universal design.[3][4][5]
Mobile tickets should not be confused with e-tickets, which are simply tickets issued in electronic form, independent of a specific device and in a standard, intelligible format, that can be printed and used in paper form. While a mobile phone is compatible with an e-ticket, mobile ticketing is a distinct system.
There are several methods of implementing a mobile ticketing system, with varying degrees of complexity and transparency depending on the underlying technology. Mobile tickets may lessen the potential for scalping (touting) and fraud.[6][7]