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Monochrom

For non-color displays, see Monochrome. For the color blindness, see Monochromacy.

Monochrom
Formation1993 (1993)
TypeInternational art-technology-philosophy group
Purpose
  • Arts
  • entertainment
  • movie production
  • publishing
  • education
  • activism
HeadquartersMuseumsquartier, Vienna, Austria
Staff9
Websitewww.monochrom.at
Monochrom members: Harald Homolka-List, Frank Apunkt Schneider, Anika Kronberger, Günther Friesinger, Evelyn Fürlinger, Roland Gratzer, Franz Ablinger, Johannes Grenzfurthner, Daniel Fabry. Image taken in Lower Austria, April 2012.
Art-theory group Monochrom's office and workspace at Museumsquartier's Quartier21 (December 2018)

Monochrom (stylised as monochrom) is an international art-technology-philosophy group, publishing house and film production company. It was founded in 1993,[1] and defines itself as "an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science and political activism".[2] Its main office is located at Museumsquartier/Vienna (at 'Q21').[3]

The group's members are: Johannes Grenzfurthner, Evelyn Fürlinger, Harald Homolka-List, Anika Kronberger, Franz Ablinger, Frank Apunkt Schneider, Daniel Fabry, Günther Friesinger and Roland Gratzer.

The group is known for working with different media and entertainment formats, although many projects are performative and have a strong focus on a critical and educational narrative. Johannes Grenzfurthner calls this "looking for the best weapon of mass distribution of an idea".[4] Monochrom is openly left-wing and tries to encourage public debate, sometimes using subversive affirmation or over-affirmation as a tactic.[5] The group popularized the concept of "context hacking".[6]

On the occasion of Monochrom's 20th birthday in 2013, several Austrian high-profile media outlets[7][8][9][10][11][12] paid tribute to the group's pioneering contributions within the field of contemporary art and discourse.

  1. ^ "monochrom | fanzineindex.de". fanzineindex.de.
  2. ^ "monochrom". monochrom.at.
  3. ^ "Q21 Backstage Tour – monochrom". 13 November 2020 – via youtube.com.
  4. ^ Rambatan, Bonni (3 October 2015). "Finding Your Weapons of Mass Distribution".
  5. ^ "monochrom".
  6. ^ "monochrom: Context Hacking – Essay". Retrieved 11 June 2016.
  7. ^ "20 Jahre monochrom: Die Suche nach dem "perfekten Medium"". news.ORF.at. 28 January 2013.
  8. ^ fm4.at: "Sei ein Scientist", January 28, 2013
  9. ^ "Profil: "20 Jahre monochrom: Zurück an den Nerd", January 28, 2013".
  10. ^ "Falter: "Pubertät auf höchstem Niveau", issue 6/13".
  11. ^ "derStandard.at". derstandard.at.
  12. ^ "Leporello | FR | 25 01 2013 | 7:52". oe1.orf.at.

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