Mood management theory

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Mood management theory posits that the consumption of messages, particularly entertaining messages, is capable of altering prevailing mood states, and that the selection of specific messages for consumption often serves the regulation of mood states (Zillmann, 1988a). Mood management theory now belongs to a larger group of theoretical approaches which speak on media content and how it plays a role in mood management. Mood optimization is a current affective sate of media mood management.