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Noilly Prat (French pronunciation: [nwa.ji pʁat]) is a brand of vermouth from France, owned by the Italian company Martini & Rossi, which is a subsidiary of Bacardi. "White" Noilly Prat is the archetype of dry, straw-coloured French vermouth. Noilly Prat now makes Red and Ambre vermouths as well, introduced in the 1960s and 1980s, but they are less widely known. Noilly Prat Dry is 18% alcohol by volume. The Noilly Prat company is based in Marseillan, in the Hérault département of southern France. Joseph Noilly, a herbalist, developed the first formula in 1813, 50 years before the now archetypal vermouth, Martini.