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Persuasion

"Persuasive" redirects here. For the racehorse, see Persuasive (horse).
For other uses, see Persuasion (disambiguation).

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Persuasion, novel by Jane Austen, illustrated by C. E. Brock. For Sir Walter Elliot, baronet, the hints of Mr Shepherd, his agent, were quite unwelcome...

Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours.[1]

Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject.[2]: 46  Psychology looks at persuasion through the lens of individual behaviour[3] and neuroscience studies the brain activity associated with this behaviour.[4] History and political science are interested in the role of propaganda in shaping historical events.[5] In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof.[6] Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch,[7] or in trial advocacy. Persuasion can also be interpreted as using personal or positional resources to change people.

  1. ^ Gass, Robert H. Seiter, John S. (2010). Persuasion, social influence, and compliance gaining (4th ed.). Boston: Allyn & Bacon. p. 33. ISBN 978-0-205-69818-9.{{cite book}}: CS1 maint: multiple names: authors list (link)
  2. ^ Toye, Richard (28 March 2013). Rhetoric: A Very Short Introduction. OUP Oxford. ISBN 978-0-19-965136-8.
  3. ^ Albarracin, Dolores; Johnson, Blair T. (10 October 2018). The Handbook of Attitudes, Volume 1: Basic Principles: 2nd Edition. Routledge. ISBN 978-1-351-71240-8.
  4. ^ Cacioppo, John T.; Cacioppo, Stephanie; Petty, Richard E (April 2018). "The neuroscience of persuasion: A review with an emphasis on issues and opportunities". Social Neuroscience. 13 (2): 129–172. doi:10.1080/17470919.2016.1273851. ISSN 1747-0927. PMID 28005461.
  5. ^ Welch, David (27 November 2013). Propaganda, Power and Persuasion: From World War I to Wikileaks. Bloomsbury Publishing. ISBN 978-0-85772-481-6.
  6. ^ "Persuasion". Business Dictionary. Archived from the original on 27 July 2018. Retrieved 9 May 2012.
  7. ^ Fautsch, Leo (January 2007). "Persuasion". The American Salesman. 52 (1): 13–16. ProQuest 203354419.

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