Pinkfong

Pinkfong
Company typeChildren's entertainment brand
IndustryMedia
FoundedJune 2010 (2010-06)
HeadquartersSeocho-dong, Seoul, South Korea
Key people
Kim Min-seok (CEO)
Lee Ryan Seung-kyu (CFO)
ParentThe Pinkfong Company
Websitewww.pinkfong.com

Pinkfong (Korean핑크퐁) is a South Korean children's educational brand of The Pinkfong Company (previously known as Smart Study and Smart Books Media), a South Korean educational entertainment company. Pinkfong content consists mainly of children's songs, the most famous of which is a version of "Baby Shark". The dance video associated with that song eventually became a viral YouTube video with over 15 billion views as of October 2024. Their channel consists of songs, stories, and dances that are represented by a pink fox named Pinkfong.

The company has more than 4,000 kids' songs, stories, video games and merchandise.[1][2][3] Their website asserts that their application downloads are around 450 million.[4]

  1. ^ Ritschel, Chelsea (September 7, 2018). "What is the 'Baby Shark Song', Where did it Come From and Why do Children Love It?". The Independent. Retrieved November 27, 2018.
  2. ^ Cho, Joo-hee and Lee, Hak-yung Kate (August 28, 2018). "Pinkfong is K-pop for the next generation". ABC News. Retrieved November 27, 2018.{{cite web}}: CS1 maint: multiple names: authors list (link)
  3. ^ Sen, Indrani (August 27, 2018). ""Baby Shark": A Viral Earworm for Kids That is Eating The World". Quartz. Retrieved March 7, 2019.
  4. ^ "Pinkfong Plus: A World of Play + Learning".

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