The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios in Burbank, California. Disney was founded on October 16, 1923, by brothers Walt Disney and Roy Oliver Disney as Disney Brothers Cartoon Studio; it also operated under the names Walt Disney Studio and Walt Disney Productions before changing it to its current name in 1986. In 1928, Disney established itself as a leader in the animation industry with the short film Steamboat Willie. The film used synchronized sound to become the first post-produced sound cartoon, and popularized Mickey Mouse, who became Disney's mascot and corporate icon.
After becoming a major success by the early 1940s, Disney diversified into live-action films, television, and theme parks in the 1950s. However, following Walt Disney's death in 1966, the company's profits, especially in the animation division, began to decline. In 1984, Disney's shareholders voted Michael Eisner as CEO, who led a reversal of the company's decline through a combination of international theme park expansion and the highly successful Disney Renaissance period of animation in the 1990s. In 2005, under new CEO Bob Iger, the company continued to expand into a major entertainment conglomerate with the acquisitions of Pixar, Marvel Entertainment, Lucasfilm, and 21st Century Fox. In 2020, Bob Chapek became the head of Disney after Iger's retirement. However, Chapek was ousted in 2022 and Iger was reinstated as CEO.
The company is known for its film studio division, the Walt Disney Studios, which includes Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Marvel Studios, Lucasfilm, 20th Century Studios, 20th Century Animation, and Searchlight Pictures. Disney's other main business units include divisions in television, broadcasting, streaming media, theme park resorts, consumer products, publishing, and international operations. Through these divisions, Disney owns and operates the ABC television network; cable television networks such as Disney Channel, ESPN, Freeform, FX, and National Geographic; publishing, merchandising, music, and theater divisions; direct-to-consumer streaming services such as Disney+, ESPN+, Hulu, and Hotstar; and Disney Experiences, which includes several theme parks, resort hotels, and cruise lines around the world. (Full article...)
Originally, guests rode in "test vehicles" in a GM "testing facility" through a series of assessments to illustrate how automobile prototype evaluations were conducted. The highlight of the attraction is a speed trial on a track around the exterior of the building at a top speed of 64.9 miles per hour (104.4 km/h) making it the fastest Disney theme park attraction ever built. Test Track closed for refurbishment on April 15, 2012, and re-opened on December 6, 2012. It is now sponsored by the Chevrolet brand instead of General Motors as a whole. Guests now design their own car in the Chevrolet Design Studio. Then they board a "Sim-Car" and are taken through the "digital" testing ground of the "SimTrack". Throughout the ride, guests see how their designs performed in each test. After the ride, guests can see how their car did overall, film a commercial, race their designs, and have a picture taken with their own virtually designed vehicle with a chosen backdrop in the background.
Randy Cartwright at the Disney Studio in 1991.
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