 | |
| Industry | Public relations |
|---|---|
| Founded | 1972 in Washington, D.C., United States |
| Founders | Bill Novelli Jack Porter Mike Carberry Robert T. Druckenmiller[1] |
| Headquarters | New York, New York , USA |
Number of locations | 35 (2017) |
Area served | Worldwide |
Key people | Jillian Janaczek (CEO) |
Number of employees | 720 (2017) |
| Parent | Omnicom Group |
| Subsidiaries | Cone Communications Voce Communications[2] |
| Website | www |
Porter Novelli is a public relations firm, part of Omnicom Group.[3] The company has 35 owned offices[2] and clients in 60 countries.[4]
The firm was founded in Washington, D.C., in 1972 by Bill Novelli and Jack Porter. Its first major client was the National Institutes of Health. Omnicom Group acquired Porter Novelli in 1988. Historically, most of the company's revenue has come from the information technology and pharmaceutical sectors. In the 2010s, Porter Novelli acquired both Voce Communications and Cone Communications. In 2018, the firm launched a "purpose practice" for organizations focused on corporate social responsibility. Past notable campaigns include an HIV prevention campaign for the Centers for Disease Control, the USDA MyPyramid food guidance system, and the M&M's Global Color Vote.
- ^ Heath, Robert L. (2005). Encyclopedia of Public Relations. Sage Publications, Inc. p. 266. ISBN 9781412952545. Retrieved 12 May 2017.
porter novelli founding.
- ^ a b PRWeek staff (1 May 2017). "Porter Novelli - Looking to new areas". PRWeek. Retrieved 12 May 2017.(subscription required)
- ^ "PRWeek profile of Porter Novelli". PRWeek.
- ^ Miller, Kathleen (22 October 2007). "Power Profile: Bill Novelli: Former ad man unites AARP's 38 million members in pursuit of retirement security". Washington Examiner. Retrieved 17 April 2017.