Pro-war rhetoric

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Pro-war rhetoric is rhetoric or propaganda designed to convince its audience that war is necessary. The two main analytical approaches to pro-war rhetoric were founded by Ronald Reid, a professor of Communication Studies at the University of Massachusetts Amherst, and Robert Ivie, a professor of Rhetoric and Public Communication and Culture at Indiana University (Bloomington). Reid's framework originated from inductively studying propaganda. Ivie uses a deductive approach based on the work of Kenneth Burke, claiming that "a people strongly committed to the ideal of peace, but simultaneously faced with the reality of war, must believe that the fault for any such disruption of their ideal lies with others" (Ivie 279).