Puma (brand)

Puma SE
	World headquarters in Herzogenaurach
Company type	Public (SE)
Traded as	FWB: PUM; MDAX Component;
ISIN	DE0006969603
Industry	Textile; Footwear;
Predecessor	Split from Dassler Brothers Shoe Factory
Founded	1948
Founder	Rudolf Dassler
Headquarters	Herzogenaurach, Bavaria, Germany
Area served	Worldwide
Key people	Arne Freundt (CEO); Anne-Laure Descours (CSO); Hubert Hinterseher (CFO); Maria Valdes (CPO); Héloïse Temple-Boyer (chair);
Products	Sportswear; Footwear; Sports equipment; Apparel; Accessories;
Revenue	€8.601 billion (2023)
Operating income	€621 million (2023)
Net income	€304.9 million (2023)
Total assets	€6.640 billion (2023)
Total equity	€2.582 billion (2023)
Owners	Artémis (30%); T. Rowe Price (5%); Black Rock (4%);
Number of employees	18,681 (2023)
Subsidiaries	Cobra Golf; stichd; Fuel for Fans;
Website	puma.com
	Footnotes / references;

Puma SE is a German multinational corporation who design and manufacture athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world.^[8] The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik ('Dassler Brothers Shoe Factory'). The relationship between the two brothers deteriorated until they agreed to split in 1948, forming two separate entities, Adidas and Puma. Following the split, Rudolf originally registered the newly established company as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to Puma. Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. Puma's shoe and clothing designs feature the Puma logo and the distinctive "Formstrip" which was introduced in 1958.^[9]

^ "Our Management". Puma SE. Archived from the original on 30 September 2023. Retrieved 17 January 2024.
^ ^a ^b "Puma Share". Retrieved 30 October 2024.{{cite web}}: CS1 maint: url-status (link)
^ ^a ^b "Puma Annual Result 2023". Retrieved 30 October 2024.{{cite web}}: CS1 maint: url-status (link)
^ Nina Nix, Chief Executive Officer of stichd (2 July 2019). "Stepping out of the shadows: our proud new brand stichd". PUMA CATch up. Archived from the original on 13 February 2022. Retrieved 26 February 2022.
^ "Puma Annual Report 2022". Archived from the original on 3 October 2022. Retrieved 5 December 2022.
^ "Kering Finance Puma". Archived from the original on 24 December 2018. Retrieved 20 June 2018.
^ Puma company profile Archived 29 October 2020 at the Wayback Machine craft.co. Retrieved 5 September 2021
^ Cite error: The named reference top3 was invoked but never defined (see the help page).
^ Smit 2009, p. 33.

[1] "Our Management". Puma SE. Archived from the original on 30 September 2023. Retrieved 17 January 2024.

[investor_share-2] "Puma Share". Retrieved 30 October 2024.{{cite web}}: CS1 maint: url-status (link)

[annual_report_2023-3] "Puma Annual Result 2023". Retrieved 30 October 2024.{{cite web}}: CS1 maint: url-status (link)

[4] Nina Nix, Chief Executive Officer of stichd (2 July 2019). "Stepping out of the shadows: our proud new brand stichd". PUMA CATch up. Archived from the original on 13 February 2022. Retrieved 26 February 2022.

[Annual_Report-5] "Puma Annual Report 2022". Archived from the original on 3 October 2022. Retrieved 5 December 2022.

[6] "Kering Finance Puma". Archived from the original on 24 December 2018. Retrieved 20 June 2018.

[7] Puma company profile Archived 29 October 2020 at the Wayback Machine craft.co. Retrieved 5 September 2021

[top3-8] Cite error: The named reference top3 was invoked but never defined (see the help page).

[FOOTNOTESmit200933-9] Smit 2009, p. 33.

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