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| Type of business | Private |
|---|---|
Type of site | OTT platform |
| Founded | August 2018 |
| Dissolved | December 1, 2020 |
| Successor(s) | The Roku Channel |
| Headquarters | Los Angeles, California, U.S. |
| Area served | United States Canada United Kingdom (limited) Australia (limited) Germany (limited) Brazil (limited) |
| Founder(s) | Jeffrey Katzenberg |
| Key people | Meg Whitman (CEO) |
| Launched | April 6, 2020 |
| Current status | Defunct |
Quibi (/ˈkwɪbi/ KWIB-ee) was an American short-form streaming platform that generated content for viewing on mobile devices. It was founded in Los Angeles in August 2018 as NewTV by Jeffrey Katzenberg and was led by Meg Whitman as CEO. The service raised $1.75 billion from investors.[1] It launched in April 2020, but shut down in December 2020 after falling short of its subscriber projections.[2][3][4] In January 2021, Quibi's content library was sold to Roku, Inc. for less than $100 million.[5][6][7] The platform's concepts and failure inspired widespread mockery.[1][8][9]
- ^ a b Benjamin Mullin; Lillian Rizzo (November 2, 2020). "Quibi Was Supposed to Revolutionize Hollywood. Here's Why It Failed". The Wall Street Journal. Archived from the original on November 3, 2020. Retrieved November 3, 2020.
Investors who poured $1.75 billion into this idea did so largely because they trusted the gut instincts and vision of Mr. Katzenberg
- ^ Cite error: The named reference
wsjshutdownwas invoked but never defined (see the help page). - ^ Patten, Dominic (October 21, 2020). "Quibi's Jeffrey Katzenberg & Meg Whitman Detail "Clear-Eyed" Decision To Shut It Down & What's Next". Deadline Hollywood. Archived from the original on October 21, 2020. Retrieved October 21, 2020.
- ^ Alexander, Julia (October 22, 2020). "Quibi will shut down 'on or around' December 1st". The Verge. Archived from the original on October 24, 2020. Retrieved October 24, 2020.
- ^ Cite error: The named reference
:2was invoked but never defined (see the help page). - ^ Porter, Jon (January 8, 2021). "Quibi's library will live on through the Roku Channel". The Verge. Archived from the original on September 11, 2022. Retrieved January 8, 2021.
- ^ Cite error: The named reference
:0was invoked but never defined (see the help page). - ^ Rao, Sonia (July 7, 2020). "The brief life cycle of Quibi, from promising start to industry laughingstock". Washington Post. Archived from the original on May 16, 2021. Retrieved March 8, 2023.
- ^ Mangalindan, JP (November 11, 2020). "Quibi Leaders' $1.7 Billion Failure Is a Story of Self-Sabotage". Bloomberg News. Archived from the original on April 11, 2022. Retrieved March 8, 2023.