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Ray Kay

Ray Kay
Background information
Birth nameReinert K. Olsen
Born (1978-07-10) 10 July 1978 (age 46)
Haugesund, Norway
Occupation(s)Music video, film and advertising director, photographer
Years active1996–present

Reinert K. Olsen (born 10 July 1978), known professionally as Ray Kay, is a Norwegian director and photographer who is currently based in Los Angeles. He is a music video and advertising director.

Ray Kay mostly directs music videos and has worked with artists such as Cher,[1] Britney Spears,[2] Lady Gaga,[3] Justin Bieber,[4] Jessie J, Nelly Furtado,[5] Beyoncé Knowles,[6] Destiny's Child,[7] Gloria Estefan,[8] Steven Tyler,[9] Enrique Iglesias,[10] Adam Lambert,[11] Cheryl Cole,[12] Alesha Dixon,[13] Diddy, Willow Smith,[14] Amerie,[15] Sean Paul, Christina Milian,[16] The-Dream,[17] Backstreet Boys, Melanie C, Ciara, Snoop Dogg, and Ghostface.[18] He also photographs fashion stills and album covers, and has directed advertisements for brands such as Pepsi, AT&T,[19] Mango and KFC.[18]

His music videos have won several awards, including MTV Video Music Awards (USA), MuchMusic Video Awards and ZTV Awards.[20]

He will make his feature directorial debut with "Paranormalcy", a fantasy film based on the New York Times bestselling book by Kiersten White. He is currently developing the project with Gil Adler.[21]

  1. ^ "Norske Ray Kay regisserer comeback-videoen til Cher".
  2. ^ "Britney Spears - till the World Ends". Archived from the original on 14 October 2011. Retrieved 22 October 2011.
  3. ^ "Lady Gaga - Poker Face". Archived from the original on 14 October 2011. Retrieved 22 October 2011.
  4. ^ "Justin Bieber f/ Ludacris - Baby". Archived from the original on 19 October 2011. Retrieved 22 October 2011.
  5. ^ Archived at Ghostarchive and the Wayback Machine: "Nelly Furtado – Parking Lot". YouTube.
  6. ^ "Beyonce - Freakum Dress". Archived from the original on 15 October 2011. Retrieved 22 October 2011.
  7. ^ "Destiny's Child - Soldier". Archived from the original on 7 September 2011. Retrieved 22 October 2011.
  8. ^ "Gloria Estefan - Wepa". Archived from the original on 15 October 2011. Retrieved 22 October 2011.
  9. ^ "Steven Tyler "It Feels So Good"". Archived from the original on 15 October 2011. Retrieved 22 October 2011.
  10. ^ "Enrique Iglesias ft Ciara - Takin' Back My Love". Archived from the original on 15 October 2011. Retrieved 22 October 2011.
  11. ^ "Adam Lambert - for Your Entertainment". Archived from the original on 15 October 2011. Retrieved 22 October 2011.
  12. ^ "Cheryl Cole- Fight for This Love". www.raykay.com. Archived from the original on 28 September 2011. Retrieved 13 January 2022.
  13. ^ "Alesha Dixon - Drummer Boy". Archived from the original on 19 October 2011. Retrieved 22 October 2011.
  14. ^ "Willow Smith - Whip My Hair". Archived from the original on 15 October 2011. Retrieved 22 October 2011.
  15. ^ "Amerie - Why R U". Archived from the original on 15 October 2011. Retrieved 22 October 2011.
  16. ^ "Christina Milian - Say I". Archived from the original on 7 September 2011. Retrieved 22 October 2011.
  17. ^ "The Dream - Rockin' That Thang". Archived from the original on 15 October 2011. Retrieved 22 October 2011.
  18. ^ a b Ray Kay's website http://www.raykay.com
  19. ^ Ray Kay's blog "I'm shooting an AT&T commercial in Miami today". Archived from the original on 25 April 2012. Retrieved 22 October 2011.
  20. ^ http://www.vg.no/musikk/artikkel.php?artid=10098271 VG newspaper article: Ray Kay's video for Britney Spears "Till The World Ends" wins MTV Awards
  21. ^ https://www.variety.com/article/VR1118041213 Variety.com news article on Paranormalcy and Ray Kay

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