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The rhetoric of technology is both an object and field of study. It refers to the ways in which makers and consumers of technology talk about and make decisions regarding technology and also the influence that technology has on discourse.[1][2] Studies of the rhetoric of technology are interdisciplinary. Scholars in communication, media ecology, and science studies research the rhetoric of technology.[2] Technical communication scholars are also concerned with the rhetoric of technology.[3]
The phrase "rhetoric of technology" gained prominence with rhetoricians in the 1970s, and the study developed in conjunction with interest in the rhetoric of science.[4] However, scholars have worked to maintain a distinction between the two fields. Rhetoric of technology criticism addresses several issues related to technology and employs many concepts, including several from the canon of classical rhetoric, for example ethos, but the field has also adopted contemporary approaches, such as new materialism.
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