 | This article relies largely or entirely on a single source. (March 2016) |
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Rhetoric of therapy is a concept coined by American academic Dana L. Cloud to describe "a set of political and cultural discourses that have adopted psychotherapy's lexicon—the conservative language of healing, coping, adaptation, and restoration of previously existing order—but in contexts of social and political conflict".[1]
Cloud argued that the rhetoric of therapy encourages people to focus on themselves and their private lives rather than attempt to reform flawed systems of social and political power. This form of persuasion is primarily used by politicians, managers, journalists and entertainers as a way to cope with the crisis of the American Dream.[2] Cloud said "the discursive pattern of translating social and political problems into the language of individual responsibility and healing is a rhetoric because of its powerful persuasive force", and it is rhetoric of "therapy" because "of its focus on the personal life of the individual as locus of both problem and responsibility for change".[3]
- ^ Cloud 1998, p. xiv
- ^ Cloud 1998, p. 10
- ^ Cloud 1998, p. 1