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 A Chocolate Hazelnut flavor RXBAR | |
| Product type | Protein bars |
|---|---|
| Produced by | Insurgent Brands LLC, subsidiary of Kellanova |
| Introduced | 2013 |
| Website | www |
RXBAR is a brand of protein bars produced by Insurgent Brands LLC, a subsidiary of Kellanova. It is made with egg whites, dried fruit, nuts, and dates.
RXBAR products were conceived and initially manufactured by Peter Rahal and Jared Smith, beginning in 2013. Their company, Chicago Bar Co., was acquired by Kellogg's in 2017, and later became part of Kellanova, a spin-off of Kellogg's.