Shinshi (神使, lit. 'spirit envoy')[5] are animals in Japanese mythology that are believed to be associated with a kami, a divine being. These animals are also known as kami no tsukai or tsukawashime. In ancient texts such as Kojiki and Nihongi, there are tales of special animals that acted on behalf of the kami to transmit the divine will or to bear oracles.[5]
Over time animals were connected to certain shrines. It became a custom to take care of these animals when they were found within the area of the shrine. Normally, each kami had only one animal familiar, but sometimes, there were some exceptions where a kami had more than one. Even some of the "Seven Lucky Gods" like Daikokuten (a mouse) and Benzaiten (a snake) had animal familiars.[5]
Later the kami's animal familiar became a common symbol of the kami itself. For example, the foxes at Inari shrines was worshipped as a manifestation of Inari Ōkami. These creatures were thought to be extraordinary spiritual beings, and this perception, combined with their relationship with the specific kami, likely gave rise to this phenomenon.[5]
It probably originated in shamanic practices, where animals aided shamans in traveling to the spirit world. Different deities have different associated animals, such as foxes for Inari Okami and deer with Kasuga.[1]
Many tribal communities viewed their shaman's familiar as an ancestor, and this may have influenced the connection between animals and spirits in Shinto.[1] For example the Kamo clan believed that Yatagarasu was their ancestor Kamotaketsunumi no Mikoto.[1][6]
At Ise Jingu, roosters roam around and are believed to be the assistants of the sun goddess, Amaterasu. They wake her up every morning, according to folklore. Some experts believe that the rooster may be the bird depicted on the torii, a gate that marks the entrance to a shrine.[1] They are believed to call up the dawn with their sounds.[4]
Inari Okami's fox messengers are considered to be her,[7] although both Shinto and Buddhist priests discourage it.[8] Rice food sake and other offerings are given to them for her[9]