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South by Southwest

This article is about the annual festival. For other uses, see South by Southwest (disambiguation).

South by Southwest
Logo since 2017
GenreConference and festival
DatesMarch (dates vary but generally coinciding with University of Texas at Austin spring break and also usually includes St. Patrick's Day)
FrequencyAnnual
Location(s)Austin, Texas, U.S.
Years active37
Inaugurated1987
FoundersRoland Swenson, Louis Jay Meyers, Louis Black, Nick Barbaro
Next event7–15 March 2025
Attendance
  • SXSW Music: 28,119
  • SXSW Interactive: 30,621
  • SXSW Film: 16,297
  • SXSW EDU: 4,260
  • Other Exhibits/Parties: 152,000
Organized bySXSW, LLC
Websitesxsw.com

South by Southwest (SXSW) is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas. It began in 1987 and has continued growing in both scope and size every year. In 2017, the conference lasted for 10 days with the interactive track lasting for five days, music for seven days, and film for nine days. There was no in-person event in 2020 and 2021 as a result of the COVID-19 pandemic in Austin;[1][2] in both years there was a smaller online event instead.[3]

SXSW is run by the company SXSW, LLC, which organizes conferences, trade shows, festivals, and other events.[4] In addition to SXSW, the company runs the conference SXSW EDU and the SXSW Sydney festival (from 2023, in Sydney, Australia) and co-runs North by Northeast in Toronto. It has previously run or co-run the events North by Northwest (1995–2001), West by Southwest (2006–2010), SXSW Eco (2011–2016), SXSW V2V (2013–2015), and the me Convention (2017–2019). In addition, a large number of other events, past and present, sometimes collectively referred to as "four-letter festivals", have been inspired by SXSW.[5]

The Austin Convention Center in Downtown Austin functions as the "hub" of the festival; most events associated with the festival take place at venues in and around Downtown Austin.[6]

In April 2021, Penske Media Corporation purchased a 50% stake in SXSW.[7]

  1. ^ Statt, Nick (March 6, 2020). "SXSW 2020 canceled due to coronavirus". The Verge. Archived from the original on March 12, 2020. Retrieved March 9, 2020.
  2. ^ "SXSW canceled: Austin officials end 2020 festival amid coronavirus concerns". KVUE. March 6, 2020. Archived from the original on March 8, 2020. Retrieved March 9, 2020.
  3. ^ Roberts, Jordan (October 6, 2020). "Announcing SXSW Online: A Digital Experience from March 16–20, 2021". SXSW. Archived from the original on March 17, 2021. Retrieved March 18, 2021.
  4. ^ "Sxsw Inc". Sxswedu.com. Archived from the original on October 22, 2020. Retrieved March 25, 2014.
  5. ^ Cite error: The named reference four-letter festivals was invoked but never defined (see the help page).
  6. ^ "Getting Around Austin | SXSW Conference & Festivals". SXSW. Archived from the original on March 9, 2023. Retrieved March 13, 2023.
  7. ^ Alpert, Lukas I. (April 19, 2021). "South by Southwest Stake Is Sold to Owner of Rolling Stone in Effort to Keep Festival Alive". The Wall Street Journal. ISSN 0099-9660. Archived from the original on April 19, 2021. Retrieved April 19, 2021.

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