Spamdexing

Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam)^[1] is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating related and/or unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.^[2]^[3]

Spamdexing could be considered to be a part of search engine optimization,^[4] although there are many SEO methods that improve the quality and appearance of the content of web sites and serve content useful to many users.^[5]

^ SearchEngineLand, Danny Sullivan's video explanation of Search Engine Spam, October 2008 Archived 2008-12-17 at the Wayback Machine "Google Search Central". 2023-02-23. . Retrieved 2023-5-16.
^ "Word Spy - spamdexing" (definition), March 2003, webpage:WordSpy-spamdexing Archived 2014-07-18 at the Wayback Machine.
^ Gyöngyi, Zoltán; Garcia-Molina, Hector (2005), "Web spam taxonomy" (PDF), Proceedings of the First International Workshop on Adversarial Information Retrieval on the Web (AIRWeb), 2005 in The 14th International World Wide Web Conference (WWW 2005) May 10, (Tue)-14 (Sat), 2005, Nippon Convention Center (Makuhari Messe), Chiba, Japan., New York, NY: ACM Press, ISBN 1-59593-046-9, archived (PDF) from the original on 2020-02-15, retrieved 2007-10-05
^ Zuze, Herbert; Weideman, Melius (2013-04-12). "Keyword stuffing and the big three search engines". Online Information Review. 37 (2): 268–286. doi:10.1108/OIR-11-2011-0193. ISSN 1468-4527.
^ Ntoulas, Alexandros; Manasse, Mark; Najork, Marc; Fetterly, Dennis (2006), "Detecting Spam Web Pages through Content Analysis", The 15th International World Wide Web Conference (WWW 2006) May 23–26, 2006, Edinburgh, Scotland., New York, NY: ACM Press, ISBN 1-59593-323-9

[1] SearchEngineLand, Danny Sullivan's video explanation of Search Engine Spam, October 2008 Archived 2008-12-17 at the Wayback Machine "Google Search Central". 2023-02-23. . Retrieved 2023-5-16.

[wspy-2] "Word Spy - spamdexing" (definition), March 2003, webpage:WordSpy-spamdexing Archived 2014-07-18 at the Wayback Machine.

[Gyongyi-3] Gyöngyi, Zoltán; Garcia-Molina, Hector (2005), "Web spam taxonomy" (PDF), Proceedings of the First International Workshop on Adversarial Information Retrieval on the Web (AIRWeb), 2005 in The 14th International World Wide Web Conference (WWW 2005) May 10, (Tue)-14 (Sat), 2005, Nippon Convention Center (Makuhari Messe), Chiba, Japan., New York, NY: ACM Press, ISBN 1-59593-046-9, archived (PDF) from the original on 2020-02-15, retrieved 2007-10-05

[4] Zuze, Herbert; Weideman, Melius (2013-04-12). "Keyword stuffing and the big three search engines". Online Information Review. 37 (2): 268–286. doi:10.1108/OIR-11-2011-0193. ISSN 1468-4527.

[Ntoulas-5] Ntoulas, Alexandros; Manasse, Mark; Najork, Marc; Fetterly, Dennis (2006), "Detecting Spam Web Pages through Content Analysis", The 15th International World Wide Web Conference (WWW 2006) May 23–26, 2006, Edinburgh, Scotland., New York, NY: ACM Press, ISBN 1-59593-323-9

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