Sugar Bowl

Sugar Bowl
Allstate Sugar Bowl
Stadium	Caesars Superdome
Location	New Orleans, Louisiana
Previous stadiums	Tulane Stadium (1934–1974)
Temporary venue	Georgia Dome, Atlanta, Georgia (2006)[a]
Operated	1935–present
Championship affiliation	CFP (2014–present) BCS (1998–2013) Bowl Alliance (1995–1997) Bowl Coalition (1992–1994)
Conference tie-ins	SEC (unofficial 1935–1975, official 1976–present) Big 12 (2015–present)
Payout	US$17 million per team (As of 2014[update])[1]
Sponsors
USF&G Financial Services (1988–1995) Nokia (1996–2006) Allstate Insurance (2007–present)
Former names
Sugar Bowl (1935–1987) USF&G Sugar Bowl (1987–1995) Nokia Sugar Bowl (1996–2006)
2023 season matchup
Washington vs. Texas (Washington 37–31)
2024 season matchup
(January 1, 2025)

The Sugar Bowl is an annual American college football bowl game played in New Orleans, Louisiana. Played annually since January 1, 1935, it is tied with the Orange Bowl and Sun Bowl as the second-oldest bowl games in the country, surpassed only by the Rose Bowl Game.^[2]

The Sugar Bowl was originally played at Tulane Stadium before moving to the Superdome in 1975. When the Superdome and the rest of the city suffered damage due to both the winds from and the flooding in the aftermath of Hurricane Katrina in 2005, the Sugar Bowl was temporarily moved to the Georgia Dome in Atlanta in 2006. Since 2007, the game has been sponsored by Allstate and officially known as the Allstate Sugar Bowl. Previous sponsors include Nokia (1996–2006) and USF&G Financial Services (1988–1995).

The Sugar Bowl has had a longstanding—albeit not exclusive—relationship with the Southeastern Conference (SEC) (which once had a member institution based in New Orleans, Tulane University; another Louisiana school, Louisiana State University (LSU) in Baton Rouge, is still in the SEC today). Indeed, the Sugar Bowl did not feature an SEC team only four times in its first 60 editions, and an SEC team played in the game in every year but one from 1950 to 1995. The SEC's opponent varied from year to year, but prior to the advent of the Bowl Championship Series, it was often a member of the Big Eight, the SWC, or a major independent.

The Sugar Bowl-SEC relationship has been altered over the past twenty years due to conference realignments and the emergence of a series of coalitions and alliances intending to produce an undisputed national champion in college football, but the ties between the Sugar Bowl and the SEC have persisted and have recently been strengthened. Since 2015, the Sugar Bowl, along with the Rose, Orange, Cotton, Peach, and Fiesta bowls, is one of the "New Year's Six" bowls in rotation for the College Football Playoff. It hosted a playoff semifinal following the 2014, 2017, and 2020 seasons, and will next host one following the 2023 season. In other years, it will feature the best available teams from SEC and the Big 12 conferences,^[3] an arrangement nearly identical with the relationship between the Rose Bowl and the champions of the Big Ten and Pac-12.

As a member of the Bowl Championship Series, the Sugar Bowl hosted the BCS National Championship Game twice, in 2000 and 2004, as the national championship rotated between the bowls themselves until 2006 when the national championship game became a standalone event. Since the 2014 season, the Sugar Bowl has been in the rotation of bowls—commonly referred to as the New Year's Six—that host College Football Playoff (CFP) semifinal games once every three years.

With the expansion of the College Football Playoff to 12 teams in 2024, the Sugar Bowl will become an annual feature of that playoff, along with the other New Year's Six bowls. Traditional conference tie-ins prior to 2024 will still try to be respected for the 2024 and 2025 seasons, but are no longer obligated to be met.

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