Sukiya (restaurant chain)

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Sukiya" restaurant chain – news · newspapers · books · scholar · JSTOR (August 2014) (Learn how and when to remove this message)

Sukiya (すき家, stylized as SUKIYA) is the largest chain of gyūdon (beef bowl) restaurant in Japan.^[1] Sukiya's owner, Zensho Holdings, is listed on the Tokyo Stock Exchange and had sales of ¥511 billion in 2016. Its slogan (printed in English outside the restaurant) is "save time and money." According to MONOSHIRI Japan, it originated in Yokohama, Kanagawa.^[2] Unlike Yoshinoya, Sukiya did not stop serving gyūdon during the ban on American beef imports, instead switching to beef imported from Australia.

In response to Yoshinoya's butadon (pork bowl, a substitute for gyūdon, "beef bowl"), Sukiya began serving its own version, tondon. On September 11, 2013, a Sukiya restaurant was opened in Mexico City, being the first to be opened in Mexico. The Zona Rosa restaurant offers 24/7 service. On July 3, 2014, a Sukiya restaurant was soft opened in Taipei City, making it the first Sukiya in Taiwan.