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Survey data collection

With the application of probability sampling in the 1930s, surveys became a standard tool for empirical research in social sciences, marketing, and official statistics.[1] The methods involved in survey data collection are any of a number of ways in which data can be collected for a statistical survey. These are methods that are used to collect information from a sample of individuals in a systematic way. First there was the change from traditional paper-and-pencil interviewing (PAPI) to computer-assisted interviewing (CAI). Now, face-to-face surveys (CAPI), telephone surveys (CATI), and mail surveys (CASI, CSAQ) are increasingly replaced by web surveys.[2] In addition, remote interviewers could possibly keep the respondent engaged while reducing cost as compared to in-person interviewers.[3]

  1. ^ Vehovar, V.; Lozar Manfreda, K. (2008). "Overview: Online Surveys". In Fielding, N.; Lee, R. M.; Blank, G. (eds.). The SAGE Handbook of Online Research Methods. London: SAGE. pp. 177–194. ISBN 978-1-4129-2293-7.
  2. ^ Bethlehem, J.; Biffignandi, S. (2012). Handbook of Web Surveys. Wiley Handbooks in Survey Methodology. Vol. 567. New Jersey: John Wiley & Sons. ISBN 978-1-118-12172-6.
  3. ^ Cook, Sarah; Sha, Mandy (2016-03-15). "Technology options for engaging respondents in self-administered questionnaires and remote interviewing". RTI Press. doi:10.3768/rtipress.2016.op.0026.1603.

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