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Technorati

Technorati
Type of site
Search Engine & publisher advertising platform
Available inEnglish
OwnerSynacor
LaunchedNovember 2002[1]
Current statusactive

Technorati is a search engine and a publisher advertising platform that serves as an advertising solution for the thousands of websites in its network.[2] Technorati launched its ad network in 2008, and at one time was one of the largest ad networks reaching more than 100 million unique visitors per month.[3] The name Technorati was a portmanteau of the words technology and literati, which evokes the notion of technological intelligence or intellectualism.

In 2016, Synacor acquired Technorati for $3 million.[4][5]

The company's core product was previously an Internet search engine for searching blogs. The website stopped indexing blogs and assigning authority scores in May 2014 with the launch of its new website, which is focused on online publishing and advertising.[6] Technorati was founded by Dave Sifry, with its headquarters in San Francisco, California, USA. Kevin Marks was the site's Principal Engineer.[7] Tantek Çelik was the site's Chief Technologist.

The site won the SXSW 2006 awards for Best Technical Achievement and Best of Show.[8] It was nominated for a 2006 Webby Award for Best Practices, but lost to Flickr and Google Maps.[9]

  1. ^ David Sifry (November 27, 2002). "Technorati". Sifry's Alerts. Archived from the original on November 13, 2008. Retrieved 2008-10-24.
  2. ^ Welcome to the new Technorati
  3. ^ "History of Technorati | Technorati". 2016-03-10. Archived from the original on 2016-03-10. Retrieved 2017-11-29.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  4. ^ "Synacor Buys Technorati For Just $3M To Build Out Its Mobile And Ad Tech Business". 2016. Retrieved 2016-06-18.
  5. ^ "Form 8-K : Date of Report (Date of earliest event reported): February 23, 2016 (February 19, 2016) : Synacor, Inc". 2016. Retrieved 2016-06-18.
  6. ^ Welcome to the new Technorati
  7. ^ "Code Conversations Episode 2 - Kevin Marks with Brad Neuberg". 2009-03-11. Retrieved 2016-06-18.
  8. ^ "Web Awards Winners". south by southwest festivals + conferences. 2006. Archived from the original on 2007-12-11. Retrieved 2007-03-11.
  9. ^ "2006 webby nominees: 10th Annual Webby Awards Nominees & Winners". Webby Awards. 2006. Retrieved 2007-03-11.

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