The Brier

Montana's Brier
Established1927 (1927)
2025 host cityKelowna, British Columbia
2025 arenaProspera Place
2024 champion Canada (Brad Gushue)
Current edition

The Brier (French: Le Brier), known since 2023 as the Montana's Brier for sponsorship reasons, is the annual Canadian men's curling championship, sanctioned by Curling Canada. The Brier has been held since 1927, traditionally during the month of March.

The winner of the Brier goes on to represent Canada at the World Curling Championships of the same year. The Brier is the best supported curling competition in terms of paid attendance, attracting crowds far larger than even those for World Championships held in Canada.[citation needed]

Its current main sponsor is Montana's, a Canadian restaurant chain. "Brier" originally referred to a brand of tobacco sold by the event's first sponsor, the Macdonald Tobacco Company.[1]

  1. ^ The Brier, by Bob Weeks, pg 20

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