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| Developer(s) | The New York Times Company |
|---|---|
| Publisher(s) | The New York Times |
| Platform(s) | Newspaper Web iOS Android |
| Release | August 21, 2014 |
| Genre(s) | Various |
| Mode(s) | Single-player |
| This article is part of a series about |
| The New York Times |
|---|
 |
| Publications |
| People |
| The New York Times Company |
The New York Times Games (NYT Games) is a collection of casual print and online games published by The New York Times, an American newspaper. Originating with the newspaper's crossword puzzle in 1942, NYT Games was officially established on August 21, 2014, with the addition of the Mini Crossword.[1] Most puzzles of The New York Times Games are published and refreshed daily, mirroring The Times' daily newspaper cadence.
The New York Times Games is part of a concerted effort by the paper to raise its digital subscription as its print-based sales dwindle.[2][3] Since its launch, NYT Games has reached viral popularity and has become one of the main revenue drivers for The New York Times.[4][5][6] As of 2024, NYT Games has over 10 million daily players across all platforms[7] and over one million premium subscribers.[8] According to one member of staff, "The half joke that is repeated internally is that The New York Times is now a gaming company that also happens to offer news."[9]
- ^ Fagliano, Joel (March 26, 2019). "A Mini History of Our Mini Crossword". The New York Times. ISSN 0362-4331. Retrieved February 26, 2024.
- ^ "Facing Post-Trump Slowdown, New York Times Eyes $100 Billion Games Market". Bloomberg.com. March 18, 2021. Retrieved February 26, 2024.
- ^ "Thanks To Hits Like Wordle, The New York Times Is Now A Gaming Company". Kotaku. April 1, 2024. Retrieved April 28, 2024.
- ^ Cite error: The named reference
Fitzpatrick-2024was invoked but never defined (see the help page). - ^ Maher, Bron (March 23, 2023). "How games are powering online subscriptions at The New York Times". Press Gazette. Retrieved February 26, 2024.
- ^ Robertson, Katie (February 7, 2024). "New York Times Co. Adds 300,000 Digital Subscribers in Quarter". The New York Times. ISSN 0362-4331. Retrieved April 28, 2024.
- ^ Stenberg, Mark (February 6, 2024). "With Games Advertising, The New York Times Is Pitching Habit". www.adweek.com. Retrieved June 13, 2024.
- ^ Joseph, Seb (March 22, 2023). "'The next level for us': The New York Times eyes better retention for games in subscription drive". Digiday. Retrieved February 26, 2024.
- ^ Klein, Charlotte (December 19, 2023). "Inside The New York Times' Big Bet on Games". Vanity Fair. Retrieved May 8, 2024.