Back Paradoxa de l'elecció Catalan La paradoja de la elección Spanish پارادوکس انتخاب Persian פרדוקס הבחירה – למה יותר זה פחות HE The Paradox of Choice: Mengapa Lebih itu Kurang ID Paradoks wyboru Polish
 | |
| Author | Barry Schwartz |
|---|---|
| Cover artist | David High & Ralph del Pozzo, High Design, NYC |
| Language | English |
| Subject | Psychology, Sociology |
| Genre | Choice, Decision making |
| Publisher | Harper Perennial |
Publication date | 2004 (hardcover) January 18, 2005 (paperback) |
| Publication place | United States |
| Media type | Print (hardcover, paperback) |
| Pages | 304 |
| ISBN | 0-06-000568-8 (hardcover) 0060005696 (paperback) |
| OCLC | 64265862 |
| 153.8/3 | |
| LC Class | BF611 .S38 2004 |
The Paradox of Choice – Why More Is Less is a book written by American psychologist Barry Schwartz and first published in 2004 by Harper Perennial. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. The book analyses the behavior of different types of people (in particular, maximizers and satisficers). This book argues that the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution and how our obsession with choice encourages us to seek that which makes us feel worse.