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Think Big was an interventionist state economic strategy of the Third National Government of New Zealand, promoted by the Prime Minister Robert Muldoon (1975–1984) and his National government in the early 1980s. The Think Big schemes saw the government borrow heavily overseas, running up a large external deficit, and using the funds for large-scale industrial projects. Petrochemical and energy related projects figured prominently, designed to utilise New Zealand's abundant natural gas to produce ammonia, urea fertiliser, methanol and petrol.
The National Cabinet Minister Allan Highet coined the "Think Big" label in a speech to a National Party conference in 1977. Economist Brian Easton also used the term "think big" in describing economic strategies.[1]