Toronto International Film Festival People's Choice Award

The Toronto International Film Festival People's Choice Award is an annual film award, presented by the Toronto International Film Festival to the movie rated as the year's best film according to TIFF audience.^[1] Past sponsors of the award have included Cadillac and Grolsch.^[2]

The winners of this award have often later earned Academy Award nominations, to the point that the award is now considered to be effectively the "starting gun" of the Academy Award nominations race.^[3]

In 2009, the festival introduced separate People's Choice Awards for Documentaries and Midnight Madness.^[4] In 2015, it also introduced a People's Choice Award for its satellite Canada's Top Ten festival,^[5] which was discontinued after 2018 due to TIFF's decision to switch the Canada's Top Ten program from a dedicated festival to a series of week-long theatrical screenings.

^ Walmsley, Katie (September 2009). "Oprah flick 'Precious' wins top award at Toronto". CNN. Retrieved June 8, 2010.
^ Chris Knight (September 18, 2011). "Lebanese film wins TIFF People's Choice Award". National Post.
^ "The Oscar race starts at TIFF – but who's in the running?". The Globe and Mail, September 7, 2017.
^ "TIFF lineup expands with horror, music". Telegraph-Journal, July 22, 2009.
^ "TIFF’s Top Ten Film Festival: Spotlight on Canadian film". Toronto Star, December 1, 2014.

[1] Walmsley, Katie (September 2009). "Oprah flick 'Precious' wins top award at Toronto". CNN. Retrieved June 8, 2010.

[2] Chris Knight (September 18, 2011). "Lebanese film wins TIFF People's Choice Award". National Post.

[3] "The Oscar race starts at TIFF – but who's in the running?". The Globe and Mail, September 7, 2017.

[4] "TIFF lineup expands with horror, music". Telegraph-Journal, July 22, 2009.

[5] "TIFF’s Top Ten Film Festival: Spotlight on Canadian film". Toronto Star, December 1, 2014.

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