Back Kommunikationsmodell nach Lazarsfeld German Teoría de dos pasos Spanish Théorie de la communication à double étage French Teoria del flusso a due fasi di comunicazione Italian コミュニケーションの2段階の流れモデル Japanese Two-Step Flowtheorie Dutch Tostegshypotesen NB Two-step flow Portuguese Теория двухступенчатого потока информации Russian Protok komunikacijskog modela iz dva koraka Serbian
The two-step flow of communication model says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media. In contrast to the one-step flow of the hypodermic needle model or magic bullet theory, which holds that people are directly influenced by mass media, according to the two-step flow model, ideas flow from mass media to opinion leaders, and from them to a wider population. Opinion leaders pass on their own interpretation of information in addition to the actual media content.