Ultrabook

Ultrabook
Asus Zenbook UX21
DeveloperIntel Corporation
TypeLaptop platform
Release date2011
PredecessorIntel Centrino (2003-2010)
Intel Common Building Block
SuccessorIntel Evo (code name Project Athena)

Ultrabook is a marketing term, originated and trademarked by Intel, for a category of high-end laptop computers.

They were originally marketed as featuring ultra thin form factor and light weight design without compromising battery life or performance, and when the term was originated they were generally small enough compared to average laptop models to qualify as subnotebooks.

As ultrabook features became more mainstream in the mid-late 2010s, explicitly branding laptop models as ultrabooks became much less frequent. As of 2021, while Intel maintains the Ultrabook trademark,[1] it is rarely used for new models and has been superseded in Intel's own marketing by the Intel Evo branding.[2]

  1. ^ "Trademark Usage Guidelines for Ultrabook™". Intel. Archived from the original on 2021-04-23. Retrieved 2021-04-23.
  2. ^ "Intel® Evo™ Platform Brand". Intel. Archived from the original on 2021-04-23. Retrieved 2021-04-23.

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