V2 Records | |
---|---|
Parent company | Universal Music Group |
Founded | 1996 |
Founder | Richard Branson |
Distributor(s) | Virgin Music Group |
Genre | Various |
Country of origin | United Kingdom |
Location | 32 1211 GN Hilversum The Netherlands |
Official website | v2benelux |
V2 Records (or V2 Music and V2 Benelux; V2 being an abbreviation for Virgin 2) is a record label that was purchased by Universal Music Group in 2007, sold to PIAS in 2013[1] and partially acquired by Universal in 2022 (as part of larger PIAS 49% equity acquisition).[2] In 2024, Universal acquired the remaining 51% of PIAS that it didn’t already own.[3] In Benelux, V2 would operate separately from PIAS from 2013 to 2022, since the label was bought from Universal in 2007, henceforth Universal Music Group fully owns V2.