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Brazil is the 10th-largest video game market in the world as of 2022, and the largest in Latin America, with a revenue of 2.6 billion US dollars.[1] Video games were not permitted for import into Brazil until the 1990s, and were then heavily taxed as non-essential goods. As a result, a grey market developed around pirating games, driven by the lack of official channels for purchasing games. Many game companies avoided expansion into the country for these reasons until 2009.[2] An exception was Sega, which retained a strong foothold in the country with the Master System and Mega Drive.[3] Blaming high tariffs, Nintendo officially left the market in 2015, but returned in 2017,[4] though Nintendo actually returned in 2020 with Nintendo Switch. In a three-episode series named Red Bull Parallels, Red Bull explored the country's relation with gaming.[5]