Back الفيديو سريع الانتشار Arabic Vídeo viral Catalan ڤیدیۆی ڤایرۆسی CKB Virální video Czech Fideo firaol Welsh Viral βίντεο Greek Video viral Spanish Bideo biral Basque ویدئوی همه‌بین Persian Viraalivideo Finnish

Viral video

Video views per week of a viral video (Gangnam Style), illustrating viral growth to peak weekly viewership, in this case, in the eleventh week after it was posted[1]
Cumulative video views, leading to a lower, but relatively stable, long-term growth rate by the end of the first year[1]

Viral videos[2][3] are videos that become popular through a viral process of Internet sharing, primarily through video sharing websites such as YouTube as well as social media and email.[4][5] For a video to be shareable or spreadable, it must focus on the social logics and cultural practices that have enabled and popularized these new platforms.[6]

Viral videos may be serious, and some are deeply emotional, but many more are based more on entertainment and comedy. Notable early examples include televised comedy sketches, such as The Lonely Island's "Lazy Sunday" and "Dick in a Box", Numa Numa[7][8] videos, The Evolution of Dance,[7] Chocolate Rain[9] on YouTube; and web-only productions such as I Got a Crush... on Obama.[10] and some events that have been captured by eyewitnesses can get viral such as Battle at Kruger.[11]

One commentator called the Kony 2012 video the most viral video in history[12] (about 34 million views in three days[13] and 100 million views in six days[14]), but "Gangnam Style" (2012) received one billion views in five months[15][16][17] and was the most viewed video on YouTube from 2012 until "Despacito" (2017).[18]

  1. ^ a b Raw data accessed 2 September 2018 from Wayback Machine archives of YouTube video page Archived 26 July 2017 at the Wayback Machine stored by archive.org (click on year 2012 or 2013).
  2. ^ "What Does Going Viral Online Really Mean?". Lifewire. Retrieved 26 July 2024.
  3. ^ "Oxford Languages | The Home of Language Data". languages.oup.com. Archived from the original on 18 August 2021. Retrieved 6 March 2024.
  4. ^ "Definition of 'viral video'[permanent dead link]". PC Mag Encyclopedia. Retrieved 21 December 2012. Updated link: https://www.pcmag.com/encyclopedia/term/viral-video Archived 14 October 2023 at the Wayback Machine
  5. ^ Lu Jiang, Yajie Miao, Yi Yang, ZhenZhong Lan, Alexander Hauptmann. Viral Video Style: A Closer Look at Viral Videos on YouTube. Retrieved 30 March 2016. Paper: https://www.cs.cmu.edu/~lujiang/camera_ready_papers/ICMR2014-Viral.pdf Archived 26 October 2022 at the Wayback Machine Slides: https://www.cs.cmu.edu/~lujiang/resources/ViralVideos.pdf Archived 26 October 2022 at the Wayback Machine
  6. ^ Jenkins, Henry (2013). Spreadable Media: Creating Value and Meaning in a Networked Culture. NYU Press. p. 3.
  7. ^ a b "How YouTube made superstars out of everyday people Archived 5 April 2012 at the Wayback Machine". 11 April 2010. The Guardian.
  8. ^ "Guardian Viral Video Chart Archived 4 February 2017 at the Wayback Machine". 8 June 2007. The Guardian.
  9. ^ Murphy, Meagan (22 September 2010). "'Numa Numa Guy' Fronting Band, Still Single ". FOX411.
  10. ^ Tapper, Jake (13 June 2007). "Music Video Has a 'Crush on Obama' Archived 16 October 2021 at the Wayback Machine". ABC News. Retrieved 27 December 2014.
  11. ^ BBC News states "Almost 9.5m people have already watched the video, dubbed the Battle at Kruger, which was filmed by US tourist Dave Budzinski while he was on a guided safari." Published 9 Aug 2007. Retrieved 26 March 2016 http://news.bbc.co.uk/1/hi/world/africa/6938516.stm Archived 29 November 2021 at the Wayback Machine
  12. ^ Flock, Elizabeth (4 April 2012). "Kony 2012 screening in Uganda met with anger, rocks thrown at screen". The Washington Post. Archived from the original on 3 July 2022. Retrieved 17 May 2024.
  13. ^ * "Kony 2012: What's the story". The Guardian. 8 March 2012. Archived from the original on 3 August 2016. Retrieved 26 March 2016.
  14. ^ "Kony most viral". Mashable. 12 March 2012. Archived from the original on 27 July 2016. Retrieved 26 March 2016.
  15. ^ "How 'Gangnam Style' Went Viral [Graphic]". Scientific American. 1 January 2014. Archived from the original on 9 April 2016. Retrieved 1 June 2016.
  16. ^ Weng, Lilian; Menczer, Filippo; Ahn, Yong-Yeol (2013). "Virality Prediction and Community Structure in Social Networks". Scientific Reports. 3: 2522. arXiv:1306.0158. Bibcode:2013NatSR...3E2522W. doi:10.1038/srep02522. PMC 3755286. PMID 23982106.
  17. ^ Laird, Sam (5 September 2012). "Gangnam Style! The Anatomy of a Viral Sensation [INFOGRAPHIC]". Mashable. Archived from the original on 9 January 2017. Retrieved 1 June 2016.
  18. ^ "YouTube's 10 years of hits: Global recognition at last for Rick Astley". The Register. Archived from the original on 3 May 2016. Retrieved 1 June 2016.

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