This article needs to be updated.(February 2024) |
A virtual influencer, also known as a virtual persona or virtual model, is a computer-generated fictional character that can be used for a variety of marketing-related purposes, but most frequently for social media marketing in lieu of human "influencers". Most virtual influencers are designed using computer graphics and motion capture technology to resemble real people in realistic situations.[1][2][3][4][5][6]
Common derivatives of virtual influencers include VTubers, which broadly refer to online entertainers and YouTubers who represent themselves using virtual avatars instead of their physical selves. In addition to their roles in marketing, some virtual influencers are also used in educational and therapeutic contexts, providing interactive experiences for users.