Vivi-Tone

Vivi-Tone was a musical instrument company formed in partnership by former instrument designer for Gibson Guitar Corporation, Lloyd Loar, Lewis A. Williams, and Walter Moon. The company was incorporated in Kalamazoo, Michigan on November 1, 1933, with executive offices in Detroit.[1] Though the company brought forth many innovative ideas in instrument design, it was ultimately commercially unsuccessful.[2][3]

  1. ^ Wheeler, Tom (1982). American guitars: an illustrated history. Harper & Row. p. 357.
  2. ^ Denyer, Ralph (1998). “The guitar handbook.” Alfred A. Knopf. p. 46.
  3. ^ Bonds, Ray (ed.) (2006). “The illustrated directory of guitars.” Barnes & Noble/Salamander Books, p. 262.

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