WGKB

WGKB
Waukesha, Wisconsin; United States;
Broadcast area	Greater Milwaukee
Frequency	1510 kHz
Branding	101.7 The Truth
Programming
Format	Black talk radio
Ownership
Owner	Good Karma Brands; (Good Karma Broadcasting, LLC);
Sister stations	WKTI, WTMJ
History
First air date	March 27, 1947 (as WAUX)
Former call signs	WAUX (1947–1965); WAUK (1965–2008); WRRD (2008–2020);
Call sign meaning	Good Karma Brands
Technical information
Licensing authority	FCC
Facility ID	70771
Class	D
Power	250 watts days only
Transmitter coordinates	43°01′04″N 88°11′44″W / 43.017790°N 88.195648°W
Translator(s)	101.7 W269DL (Milwaukee)
Links
Public license information	Public file; LMS;
Webcast	Listen live
Website	goodkarmabrands.com/101-7-the-truth/

WGKB (1510 kHz) is a commercial AM radio station licensed to Waukesha, Wisconsin, and serving the Greater Milwaukee media market. It is owned by Good Karma Brands, broadcasting a talk radio format aimed at Milwaukee's African American community. Along with sister stations WTMJ and WKTI, WGKB has its studios in the downtown 3rd Street Market Hall. WGKB features local hosts with live programs on weekdays from 7 a.m. to 6 p.m. The schedule is repeated at night and on weekends.

WGKB is a daytimer station. It is powered at 250 watts, using a non-directional antenna. AM 1510 is a clear channel frequency reserved for WLAC in Nashville, so WGKB must go off the air at night to avoid interference. The transmitter is on Coral Drive near Les Paul Highway (U.S. Route 18) in Waukesha.^[2] Programming is heard around the clock on 250-watt FM translator W269DL at 101.7 MHz, which transmits from the WITI TV Tower in Shorewood.^[3]