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 | This guideline is a part of the English Wikipedia's Manual of Style. It is a generally accepted standard that editors should attempt to follow, though occasional exceptions may apply. Any substantive edit to this page should reflect consensus. When in doubt, discuss first on the talk page. |
 | This page in a nutshell: The lead should identify the topic and summarize the body of the article with appropriate weight. |
| Manual of Style (MoS) |
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In Wikipedia, the lead section is an introduction to an article and a summary of its most important contents. It is located at the beginning of the article, before the table of contents and the first heading. It is not a news-style lead or "lede" paragraph.
The average Wikipedia visit is a few minutes long.[1] The lead is the first thing most people read upon arriving at an article, and may be the only portion of the article that they read.[A] It gives the basics in a nutshell and cultivates interest in reading on—though not by teasing the reader or hinting at what follows. It should be written in a clear, accessible style with a neutral point of view.
The lead should stand on its own as a concise overview of the article's topic. It should identify the topic, establish context, explain why the topic is notable, and summarize the most important points, including any prominent controversies.[B] The notability of the article's subject is usually established in the first few sentences. As in the body of the article itself, the emphasis given to material in the lead should roughly reflect its importance to the topic, according to reliable, published sources. Apart from basic facts, significant information should not appear in the lead if it is not covered in the remainder of the article.
A lead section should be carefully sourced as appropriate, although it is common for citations to appear in the body and not the lead.
- ^ As of March 2020[update], Alexa's entry for wikipedia.org reports that the average Wikipedia user spends 3 minutes and 52 seconds on the site per day. "wikipedia.org Competitive Analysis, Marketing Mix and Traffic". Archived from the original on May 1, 2019.
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