Wizarding World Digital

Wizarding World Digital
Type of business	Private
Type of site	Harry Potter website
Available in	English, German, Spanish, French, Italian, Japanese, and only e-books and digital audiobooks in Portuguese.
Area served	Worldwide
Owner	J. K. Rowling
Founder(s)	J. K. Rowling
Key people	J. K. Rowling; Neil Blair;
URL	harrypotter.com (October 2024 to present); wizardingworld.com (until October 2024); pottermore.com (until October 2019)
Registration	Not required to read content. Required to be sorted.
Launched	31 July 2011 (beta as Pottermore.com); 14 April 2012 (full launch); 22 September 2015 (redesign); 2 October 2019 (relaunch as WizardingWorld.com)

Wizarding World Digital is a digital publishing, e-commerce, entertainment and news company. It offers news, features, and articles as well as new and previously unreleased writing by J. K. Rowling regarding the Wizarding World.^{[citation needed]} The site features Rowling's thoughts, several pages of unpublished text,^{[citation needed]} and a sales resource for e-book and audiobook versions of the seven Harry Potter novels through Pottermore Publishing.^[2]^[3]^[4]

On 31 July 2011, registration for the limited beta of a website named Pottermore began. The limited release allowed the first million fans registered to complete The Magical Quill challenge.^[5] The original registration was intended to be October 2011, but was delayed until 14 April 2012.^[3]^[6]^[7] Pottermore was originally launched in partnership with Sony, but in April 2014, it was announced that Pottermore had concluded its relationship with Sony and entered its next developmental phase both creatively and commercially. On 22 September 2015, Pottermore launched a newly designed site containing news, features, and articles plus previously unreleased writing by J.K. Rowling and removed some features including the interactive Moment illustrations, House Cup, and Sorting ceremony. A newly designed Sorting Ceremony was subsequently launched in January 2016 in which users could reclaim their old house or be re-sorted.

The Pottermore website closed in October 2019 and was replaced by WizardingWorld.com, to which a large part of the content has been migrated.

^ Cite error: The named reference company was invoked but never defined (see the help page).
^ "Pottermore Shop". Pottermore. Retrieved 3 July 2012.
^ ^a ^b Cooke, Sonia Van Gilder (19 June 2011). "'Pottermore' Secrets Revealed: J.K. Rowling's New Site is E-Book Meets Interactive World". Time. Retrieved 2 August 2011.
^ Solon, Olivia (23 June 2011). "J.K. Rowling's Pottermore reveal: Harry Potter e-books and more". Wired UK. Ars Technica. Retrieved 24 June 2011.
^ "Pottermore Macgical Quill". Retrieved 18 July 2011.
^ "Pottermore Press Release" (PDF). Pottermore.com. 23 June 2011. Archived from the original (PDF) on 25 November 2011. Retrieved 23 June 2011.
^ Pottermore Insider (28 October 2011). "Making Pottermore even better". Archived from the original on 29 October 2011. Retrieved 28 October 2011.

[company-1] Cite error: The named reference company was invoked but never defined (see the help page).

[2] "Pottermore Shop". Pottermore. Retrieved 3 July 2012.

[time-3] Cooke, Sonia Van Gilder (19 June 2011). "'Pottermore' Secrets Revealed: J.K. Rowling's New Site is E-Book Meets Interactive World". Time. Retrieved 2 August 2011.

[4] Solon, Olivia (23 June 2011). "J.K. Rowling's Pottermore reveal: Harry Potter e-books and more". Wired UK. Ars Technica. Retrieved 24 June 2011.

[5] "Pottermore Macgical Quill". Retrieved 18 July 2011.

[pmrelease-6] "Pottermore Press Release" (PDF). Pottermore.com. 23 June 2011. Archived from the original (PDF) on 25 November 2011. Retrieved 23 June 2011.

[even_better-7] Pottermore Insider (28 October 2011). "Making Pottermore even better". Archived from the original on 29 October 2011. Retrieved 28 October 2011.

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