Throughout its history, women have served in various onscreen roles in the American professional wrestling promotion WWE. In the 1990s, WWE (then known as the World Wrestling Federation) introduced the term Diva to refer to its female performers, including wrestlers, managers or valets, backstage interviewers, or ring announcers.
At WrestleMania 32 in 2016, WWE announced their discontinuation of the "Diva" branding for its female performers, as part of a move to present them in an athletic manner more in line with their male counterparts, rather than in a means based around sex appeal. The promotion began to refer to them using the "Superstar" title it uses for male performers, and established a new WWE Women's Championship to replace the WWE Divas Championship. Subsequently, women's matches were featured more prominently across their programming, which included more frequent main event positions. WrestleMania 35 featured a women's match as its main event for the first time in WrestleMania history.