Yahoo Native

Yahoo! Native

Formerly	Overture (2001–2003) Yahoo! Search Marketing (2003–2009) Yahoo! Advertising (2009–2014) Yahoo! Gemini (2014–2017)
Company type	subsidiary
Industry	Internet
Founded	1997; 27 years ago (1997)
Headquarters	Sunnyvale, California , U.S.
Parent	Yahoo!
Website	gemini.yahoo.com

Yahoo! Native (formerly known as Yahoo! Advertising, Yahoo! Search Marketing and Yahoo! Gemini) is a native "Pay per click" Internet advertising service provided by Yahoo.

Yahoo began offering this service after acquiring Overture Services, Inc. The current offering of Yahoo Native launched in 2014 as Yahoo! Gemini. It handles advertising for both Yahoo and AOL properties, as well as other media outlets.