Alexa

Alexa Internet, Inc.

Screenshot of Alexa.com home page post-closure
Type	Subsidiary
Foundation date	1996[1]
Headquarters	San Francisco, California, U.S
Industry	Internet information providers
Products	Alexa Web Search (discontinued 2008) Alexa toolbar
Parent	Amazon.com (acquired 1999)
Website	www.alexa.com
Alexa rank	2,066 (July 2016[update])[2]
Type of site	Internet traffic and ranking
Registration	Optional
Available in	English
Current status	Discontinued May 1, 2022

Alexa was an Internet service that measures how many Internet users visit a website. At Alexa.com, people entered a website address and Alexa showed them how well-visited the website is. It can also tell them how its popularity has changed over time. Alexa had 6 million unique visits monthly.

Alexa was created in 1996 by American businessman Brewster Kahle and Bruce Gilliat. In 1999, Alexa was bought by Amazon.com for about US$250 million in Amazon stock. Alexa provided a free API that is used by services and toolbars all around the world to easily display Alexa Rating.

Some virus companies mark Alexa toolbar as adware (McAfee), trackware (Symantec) and potentially unwanted Program.

At December 2021 Amazon announced that they will turn Alexa off. Service was discontinued May 1 of 2022.

1. ↑ "About Alexa Internet". Archived from the original on 7 October 2009. Retrieved 9 October 2009.
2. ↑ "Alexa.com Site Info". Alexa Internet. Archived from the original on 2018-12-24. Retrieved 2016-07-17.