Super Bowl I
1 2 3 4
Total
KC
0 10 0 0
10
GB
7 7 14 7
35
Date January 15, 1967 (1967-01-15 ) Stadium Los Angeles Memorial Coliseum , Los Angeles , California MVP Bart Starr , Quarterback Favorite Packers by 14Referee Norm Schachter Attendance 61,946 Chiefs: Hank Stram (coach), Bobby Bell , Buck Buchanan , Len Dawson , Emmitt Thomas Packers: Vince Lombardi (coach), Herb Adderley , Willie Davis , Forrest Gregg , Paul Hornung , Henry Jordan , Ray Nitschke , Dave Robinson , Bart Starr , Jim Taylor , Willie Wood National anthem University of Arizona and University of Michigan BandsCoin toss Norm Schachter Halftime show University of Arizona and University of Michigan BandsNetwork CBS and NBC Announcers CBS: Ray Scott , Jack Whitaker and Frank Gifford NBC: Curt Gowdy and Paul Christman Nielsen ratings CBS: 18.5 (est. 24.43 million viewers) [ 1] NBC: 22.6 (est. 26.75 million viewers) [ 1] (Total: 51.18 million viewers) [ 1] Market share CBS: 46NBC: 49Cost of 30-second commercial $42,000 (Both CBS and NBC)
Super Bowl I was the first championship game in professional American football . At the time it was called First AFL-NFL World Championship Game .[ 2] It was played on January 15, 1967 at the Los Angeles Memorial Coliseum in Los Angeles , California . The National Football League (NFL) champion Green Bay Packers defeated the American Football League (AFL) champion Kansas City Chiefs . The score was 35–10.
Super Bowl I was the only Super Bowl in history that was not a sellout in terms of attendance. Of the 94,000 seat capacity in the Coliseum, 33,000 went unsold.[ 3]
The game was broadcast on NBC and CBS . It is the only Super Bowl to be on two television networks. Each network used its own announcers. Ray Scott , Jack Whitaker , and Frank Gifford were on CBS. Curt Gowdy and Paul Christman were on NBC.
↑ 1.0 1.1 1.2 "Historical Super Bowl Nielsen TV Ratings, 1967-2009 - Ratings" . TVbytheNumbers. Archived from the original on 2010-02-08. Retrieved 2012-10-10 .
↑ "Video" . CNN . September 12, 1966. Archived from the original on December 2, 2009. Retrieved May 24, 2010 .
↑ Evan Weiner (February 3, 2011). "Vince Lombardi wanted no part of the Super Bowl" . The Sports Digest . Archived from the original on May 2, 2021. Retrieved February 22, 2012 .