Super Bowl I

Super Bowl I
1234 Total
KC 01000 10
GB 77147 35
DateJanuary 15, 1967 (1967-01-15)
StadiumLos Angeles Memorial Coliseum, Los Angeles, California
MVPBart Starr, Quarterback
FavoritePackers by 14
RefereeNorm Schachter
Attendance61,946
Current/Future Hall of Famers
Chiefs: Hank Stram (coach), Bobby Bell, Buck Buchanan, Len Dawson, Emmitt Thomas
Packers: Vince Lombardi (coach), Herb Adderley, Willie Davis, Forrest Gregg, Paul Hornung, Henry Jordan, Ray Nitschke, Dave Robinson, Bart Starr, Jim Taylor, Willie Wood
Ceremonies
National anthemUniversity of Arizona and University of Michigan Bands
Coin tossNorm Schachter
Halftime showUniversity of Arizona and University of Michigan Bands
TV in the United States
NetworkCBS and NBC
AnnouncersCBS: Ray Scott, Jack Whitaker and Frank Gifford
NBC: Curt Gowdy and Paul Christman
Nielsen ratingsCBS: 18.5
(est. 24.43 million viewers)[1]
NBC: 22.6
(est. 26.75 million viewers)[1]
(Total: 51.18 million viewers)[1]
Market shareCBS: 46
NBC: 49
Cost of 30-second commercial$42,000 (Both CBS and NBC)

Super Bowl I was the first championship game in professional American football. At the time it was called First AFL-NFL World Championship Game.[2] It was played on January 15, 1967 at the Los Angeles Memorial Coliseum in Los Angeles, California. The National Football League (NFL) champion Green Bay Packers defeated the American Football League (AFL) champion Kansas City Chiefs. The score was 35–10.

Super Bowl I was the only Super Bowl in history that was not a sellout in terms of attendance. Of the 94,000 seat capacity in the Coliseum, 33,000 went unsold.[3]

The game was broadcast on NBC and CBS. It is the only Super Bowl to be on two television networks. Each network used its own announcers. Ray Scott, Jack Whitaker, and Frank Gifford were on CBS. Curt Gowdy and Paul Christman were on NBC.

  1. 1.0 1.1 1.2 "Historical Super Bowl Nielsen TV Ratings, 1967-2009 - Ratings". TVbytheNumbers. Archived from the original on 2010-02-08. Retrieved 2012-10-10.
  2. "Video". CNN. September 12, 1966. Archived from the original on December 2, 2009. Retrieved May 24, 2010.
  3. Evan Weiner (February 3, 2011). "Vince Lombardi wanted no part of the Super Bowl". The Sports Digest. Archived from the original on May 2, 2021. Retrieved February 22, 2012.

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